User profiles

Profiles group interactions and segmentation under one identity. Each profile has an access token; reuse it for returning users to avoid extra MAU (Monthly Active User).

Data model

• access_token — store on your user record after first init.
• Optional nickname and custom_data (JSON) for segmentation.

Segmentation alignment

If you use Segmentation, use consistent attribute names and types in the profile data you send through the SDK (for example country).

Platforms

• Web — User profiles
• React Native — User profiles